Women Love Shoes Case Study
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About Wome Love Shoes
Women Love Shoes is an eBay store selling a wide range of shoes, mostly for women; from running shoes to sneakers to office footwear.
Women Love Shoes has been selling exclusively to the domestic US market since opening its store in 2014.
Shoes are an especially ‘difficult’ product to sell online. Unless a consumer is familiar with the brand or had bought the same exact model in the past, for all sakes and purposes, purchasing a pair of shoes online is sort of a gamble.
When selling internationally, the size issue must be added to the equation. Converting shoes sizes is not an exact science, which causes a lot of frustration with international shoes orders. Basically, the risk of returns in especially high.
The prospect of dealing with high volume of international returns was the major reason Women Love Shoes refrained from selling its products outside the US market.
On top of that, since their average item price is $150, the added customs fee would significantly increase the listed price for international consumers, making their offering much less attractive.
Women Love Shoes chose Hipshipper for two reasons.
The first was our exclusive offer of free international returns. As a shoes-seller, a product category with high volume returns, Women Love Shoes saw great value in this offer.
The second reason was our exclusion of customs fees from the item’s listed price on eBay. Our thinking on this, based on our experience as marketplace sellers, is to let each country charge its own. Since this is strictly between a country and its citizens, we’ve figured we should stay out of it.
After Implementing Hipshipper
Women Love Shoes reports an impressive increase in their overall numbers after implementing Hipshipper.
The immediate increase in their potential audience has made a strong impact on their business prospects and has opened them up to expanding their selection. Women Love Shoes is now considering offering completely new categories of products.
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