The Hearty Shop Case Study
+12% Items Sold
+17% Overall Revenue
+23% Overall Profit
About The Hearty Shop
The Hearty Shop is an eBay store specializing in skincare and beauty creams for women. It has been in business since 2012, selling exclusively to the domestic US market.
The Hearty Shop has its own brand of moisturizing, nourishing and anti-aging creams, scrubs and masks for women; a unique set of products using natural ingredients as Jojoba oil, Acai and coffee beans. It faces stiff competition from powerhouse skincare brands, but still thrives in the mid-market thanks to its affordable prices, excellent reviews and it concentration on natural ingredients.
For a company that deals exclusively with the domestic US market, ‘going global’ can seem like a daunting task. The Hearty Shop’s logistics team was well-versed with domestic shipping, but when they started looking into international shipping they felt overwhelmed by the multitude of options. eBay GSP seemed simple enough but still left them worried about the high shipping costs and the added customs fee; they were worried that their products would at once become expensive, which goes against their business model of selling high volumes in low cost.
The Hearty Shop chose Hipshipper since they believed that using our solution, deeply integrated with eBay, would allow them to sell globally while continuing with their familiar operation without major alterations of their logistics. Regardless of whether the purchase would be made from Europe, Australia or Asia they would still only need to ship domestically.
After Implementing Hipshipper
The Hearty Shop reports an increase on all fronts, from number of items sold, to number of customers and overall revenue.
On top of that, The Hearty Shop reports that in overseas sales, the average cost of each order is higher than with domestic sales. This is something we see across most of our sellers – since international shipping costs are higher than domestic, customers make bigger orders to account for the shipping price.
+21% Increase in avg. order price
+17 Overall revenue
+23% Overall profit